Work/Finx
Making personal finance feel friendly, not intimidating.
An AI-powered personal finance app that tracks expenses automatically, categorises transactions and turns spending into clear, personal insights.
01 · The challenge
Money apps often feel cold and crowded.
Finx is an AI-powered personal finance app. People told us money apps felt cold, crowded and hard to trust, so the brief was simple: make tracking spending, sending money and saving feel calm and clear. We started with research and user interviews, then designed the core journeys, a warm visual language and the brand identity.
Show the balance and next action first
Make transfers feel safe and quick
Give savings goals a clear sense of progress
02 · The approach
Flows first. Then a visual language that feels warm.
- Mapped the core journeysHome, send, request and goals, before any visual design.
- Built a calm visual systemBright lime accents on dark surfaces, large clear numbers.
- Prototyped and refinedTested the main flows as a clickable prototype.
03 · Key screens
Design note
Large, high-contrast numbers so the balance reads in a second.
Full case study
Research, structure and design, slide by slide.
04 · What we delivered
An AI-powered personal finance app that tracks expenses automatically, categorises transactions and turns spending into clear, personal insights.
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